Anuga is the world’s largest and most important food and beverage trade fair in the portfolio of Koelnmesse GmbH, the exhibition platform of Cologne, Germany. CBO is in charge of media relations and press conferences, media planning and buying, special events creation and direct organization, cooperation with industry organization such as Federalimentare, Cibus and some other international office of the Asean area.
The VI Campaign for the promotion of Olive Oil in Italy was a huge campaign of the European Commission - Directorate General for Agriculture - of 2 years activities to strengthen consumption and motivate particularly consumers between 25 and 45 years old to choose olive oil instead of other fats. CBO projected the Campaign for Italy, conducted media relations and created, special events, cooking courses, advertisements, video news releases, practical guides. CBO established a consumer information center with a toll free number for the duration of the campaign and also realized a book dedicated to young consumers, "What does olive oil care to us " with Sperling & Kupfer by Daria Bignardi.
Sperlari, Dietor, Dietorelle, Galatine, Pasticca del Re Sole, Dondi brands became part of the Leaf Company at the end of ‘90s. A new era for the most known confectionery group in Italy began. CBO was hired to promote the group and the whole range of products through media relations, advertising, special events, trade meetings, sponsorships and activities with restaurants and chefs.
Other clients in the same business area:
Nipiol Buitoni, Nestlé, Baci Perugina, Labeyrie, Motta, Cirio, Birra Foster’s, Fernet Branca, Allied Domecq.